From around mid January, my inbox was invaded by a slew of Valentine's Day marketing emails that started multiplying like unwelcome fungus. Valentines restaurant deal; Valentines clothing coupon; Valentines car insurance; bla bla bla. No sooner have I dumped them like the bucket of radio-active slurry they are, I am helpfully reminded by Selfridges that Mothers Day is just around the corner. (So is a large spider.) Yippee doobie.
Why did I subscribe to the Selfridges email? I am not the target market. I visit Selfridges from time to time to purchase zit-coverage, to sniff around the foodhall and at Christmastime with Mini-Me to let her imbibe the vibe of the childrens' department ("Remember, we are NOT buying ANYTHING). But I do not need to be kept up to speed about the availability of Helmut Lang's new collection of silk pant-suits.
This latest email suggests gifts for the mother in your life to "Make her feel like one-in-a-million".
There are options for "Fashionista Mum", "Classic Mum", "Domestic Goddess Mum" and "Mum-about-town". Lucky Mini-Me is not a subscriber to this email because "Don't-give-a-shit-Mum" is notable by her absence.
Like I said, I am not the target market.